![](https://cdn.myportfolio.com/52dd96c1-3747-40aa-aad9-4afc51f7fce0/cb9c7c05-0121-4e65-9a05-c307af6daa13_rw_1920.jpg?h=f0cc22a64cd5449d2cd905aa9efce8ec)
Client
Dirty Pup
ServiCE
Branding, Graphic Design
DescriPTION
With a “counter-culture” name, which is a contradiction to the very concept of dog wash, Dirty Pup is a brand that draws attention for its relaxed and playful image achieved through ironic illustrations and modern typography.
This is a bold brand that doesn't want to be a pack dog anymore but the alpha male.
![](https://cdn.myportfolio.com/52dd96c1-3747-40aa-aad9-4afc51f7fce0/5198b950-6db6-432b-a2b1-a96e3a91f558_rw_1920.jpg?h=a3a470746d210e55e6c2a4c10c7d62b8)
![](https://cdn.myportfolio.com/52dd96c1-3747-40aa-aad9-4afc51f7fce0/9d4dc03a-4530-4435-9674-e1c6798572e7_rw_1200.jpg?h=c999d7f7a47203199034546ee6ba59ee)
![](https://cdn.myportfolio.com/52dd96c1-3747-40aa-aad9-4afc51f7fce0/664628c5-3554-415e-b604-8ffe70ba78ce_rw_1200.jpg?h=4bcdbd4e0a935f8ba19ed7488fb2ee72)
![](https://cdn.myportfolio.com/52dd96c1-3747-40aa-aad9-4afc51f7fce0/2e375a22-edfe-4b7b-b3a8-13c9f7e61462_rw_1920.jpg?h=2ff3b12e814b12a39a0c417889e5e703)
![](https://cdn.myportfolio.com/52dd96c1-3747-40aa-aad9-4afc51f7fce0/52dfbba6-bb82-4382-acbb-dc44c3d0de53_rw_1920.jpg?h=69cdc77e86c2b31ee4a80f594502cb00)