Our concept starts from the deconstruction of the idea of a pastry of the future: one that respects the classic terms such as tradition and quality but that embraces the new era of the internet and brands 
with a lot of personality.
Inspired by the hiphop/soul culture of the 80's and 90's, fruit of the crossing of two generations, we will design a logo with a unique DNA but 
across classes and age groups, so we will not be a bakery, from now on we are a Bakehouse. 
Life is short, make it sweet.
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